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Photography + brands
Artworks Journal, the magazine connecting business and arts, recently asked me to share some thoughts on how photography as an art form can add brand value to commercial entities. And rightly the question isn’t if but how photography is best used in this context.
“The space is always the primary subject, but the real branding value lies in communicating the human action, the experiences or the emotions that the space evokes. The construction company doesn’t build schools, but creative learning environments, and public street lighting is as much about creating a sense of safety as just pure accessibility. These are the stories I try to tell.”
I am always happy to share my ideas and experiences on photography as a value-adding method for brands and projects. Please feel free to contact me if you wish to discuss a particular case.
Laura Stamer |
